Scandinavian by Design

Our collection of Scandinavian apparel is simple yet sophisticated, that’s because, beyond its beauty, each piece has a purpose.

Located only steps away from Seattle’s historic Pike Place Market, pirkko. carries iconic Nordic brands, as well as small, unique, and emerging brands from Nordic countries.

"It must bring you joy and pleasure every time you look at it, every time you use it...these items are not throwaways, they are investments.” - owner and founder Pirkko Karhunen on her criteria for hand-selecting items


About Pirkko Karhunen

Our founder and curator, Pirkko Karhunen, was drawn to open her first shop in Seattle because the alluring nature reminded her of “the beauty of home.” She was born and raised in Northern Finland, where her passion for Nordic design began. She grew up at the feet of her parents, who had run a general store in the family since 1939 and was the gathering place for the entire village. As a young girl, Pirkko’s favorite times were spent sewing and knitting, using the fabrics and yarns they sold. 

At age 18, Pirkko moved to the US and studied fashion design at Parsons in New York City. For 25 years, she has worked as Design Director, VP, and design consultant for several top US fashion companies. In 2010, her lifelong dream came true when she opened her first shop.